Author: Admin

Confero is excited to introduce guest blogger, Cathy Stucker. Cathy is the author of The Mystery Shopper’s Manual, the best selling guide to being a successful professional mystery shopper and blogs about the mystery shopping industry on her blog, The Mystery Shopper's Manual.  Confero President, Elaine Buxton first met Cathy several years ago during a Gold Shopper Certification seminar held by the MSPA when Cathy was working as a trainer for the Gold Certification program.    

 by Cathy Stucker, MysteryShoppersManual.com

You just got back from shopping three locations of the same client. Each assignment used the same scenario, and they all went pretty much the same way. The temptation is to write the comments and narrative for the first shop, then copy and paste your words into the other two reports. A few changes of names and other details and you’re done, right?

Wrong! Although recycling is a good thing, recycling comments and narratives in your mystery shop reports is not. Not only do some shoppers do this when they shop multiple locations of a company in the same day, they may copy and paste comments from shops done for the same client in previous months, or even shops done for competing businesses in the same industry. I even heard about one shopper who copied and pasted comments from the sample report provided by the mystery shopping company.

Women’s heart attacks are not like those shown in the movies. Signs and symptoms are different. Confero participated as a corporate sponsor for the American Heart Association’s “Triangle [Region] Goes Red for Women” Luncheon on Friday, May 7th in Raleigh, N.C. The event’s mission was to increase awareness of heart disease, the number one cause of death for women, and to encourage preventative measures that lower the risk of heart disease.

Gathering competitive business intelligence is an important step in retaining and gaining new customers. To help businesses get the information they need, Confero often executes competitor studies on a large scale and over a considerable length of time. However, there are ways for individual stores to conduct competitive analysis locally and effectively. One way is to use your existing employees as mystery shoppers. Here are simple steps to put a competitor evaluation plan into action:

Confero recently released a podcast recorded with our president Elaine Buxton on the benefits of mystery shopping. In the podcast, Elaine discusses a variety of topics including:

Last week brought some great news for consumers who were victimized in some of the recent money-wiring scams.