25 Reasons for Companies to Gather Intelligence
January 7, 2025Competitive Reasons
1. Measure your competition’s phone skills. You may know how well your employees handle incoming phone requests for information on your company, but do you know how effective the competition’s employees are during phone experiences? Gathering intelligence with competitive mystery shops allows you to measure how well your employees stack up against the competition.
2. Assess competitors’ in-person customer service. It’s equally important to know how your employees rank against the competition in terms of in person customer service experiences. Are there areas where the competition is “wowing” the customers? If so, is it enough to make customers want to buy from the competitor company rather than your company?
3. Learn about competitive product/service offerings. Many times, it isn’t easy to gather information on competitor offers. With competitive mystery shops, mystery shoppers pose as regular customers and therefore can gather objective information on the latest competitor products and services.
Confero Sponsors, Presents at MSPA America’s ShopperFest at Sea 2022
May 28, 2022Another MSPA Americas ShopperFest is in the books.! ShopperFest at Sea provided amazing content and networking aboard Royal Carribbean’s Independence of the Seas. Olivia French and Elaine Buxton represented us. Olivia presented a session on how to put together a mystery shopping route on vacation and another session on working with schedulers. Elaine served on […]
Hello Shoppers and Auditors
September 28, 2020Hello shoppers and auditors, I hope you are all doing well during this pandemic. We are seeing many clients restart their mystery shopping and audit programs. Most are updating their mystery shop or audit requirements to include Covid 19-related best practices. We also have some brand new programs starting soon, including a new audit program […]