Mystery Shopping: Customer Service Eyes At RDU
March 19, 2013Thank you RDU Airport shoppers!
RDU Airport blogs about how mystery shopping reports are used to keep service levels exceptional. “Mystery shopping is used to gauge how well our front line employees are doing everyday to accomplish our shared customer service mission.”rdublog.com/2013/03/19/customer-service-eyes-at-rdu/
If you travel to/from RDU, check with us to see if we have mystery shops available for you during your trip. You can register your interest
Finding Missed Opportunities using Telephone Mystery Shops
February 1, 2013Companies that depend on the phone as a way to connect with customers face many challenges beyond keeping hold times short. They need to ensure that associates provide friendly service, convey accurate information, suggest other products and offer quick resolutions to customer
Mystery Shopping and the Rising Role of the Employee in the Digital Retail Environment
February 1, 2013After visiting the store, many browsing customers go online to purchase the same item rather than making the purchase in the store. Even with efforts from trained associates, selling to these customers is difficult at best. Despite this phenomenon (called showrooming), the importance of human touch in retail environments lives on. In fact, 82% of retailers in a recent survey said that the role of employees in the workforce toward building better service has become even more important over the past three years.
New Trends Among Restaurant Customers and How They Could Change Mystery Shopping Programs
February 1, 2013When you think about trends that impact food service, it’s overwhelming: Older baby boomers dine out more often; social media restaurant conversations and feedback travel instantaneously; more customers choose smaller portions or snacks outside traditional meal times; and quick serve restaurants compete with fast casuals by adding trendy ingredients. Just as managers change menus and strategies as they adjust to these new trends, they should also fine tune restaurant mystery shopping goals to measure how well they meet demands produced by these trends.
Customer Service: Old Basics and New Strategies
January 31, 2013As companies plan for a more profitable 2013, customer service dominates the playing field. Organizations in industries that typically receive bad press about their customer service, such as the airline industry, are even more poised to make inroads to improve customer service. For example,