Mystery Shopping Program Guide: Retail Mystery Shopping [Infographic]
March 29, 2025This checklist includes considerations for retail mystery shopping programs.
25 Customer Service Corrections Effectively Measured by Mystery Shopping
March 15, 2025-
Making it Difficult for Customers to Contact You: Many companies have “contact us” email forms on their websites, and for some, this is the only manner in which customers may easily contact them. Companies frequently desire to measure how easy it for customers to locate contact information on their website. As an example, one of our clients discovered that it was difficult for mystery shoppers to simply search for a company location nearest them. Online mystery assessments uncover areas critical to a customer’s ability to find and contact you.
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25 Business Types for Customer Experience Research, Compliance Audits & Mystery Shopping
March 3, 2025Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years. With our experience in so many diverse industries, we apply knowledge to new projects in unique ways. Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:Audit Projects Increase for Customer Researchers
February 21, 2025Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location. Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. Audits usually require auditors to visit the assigned location and do any of the following items:
- Take an inventory of particular products. Companies want to ensure that their shelves are properly stocked at all times. And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock. In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products. They wanted to know how much shelf space was designated for their product, as well as their competitors.
Making it Difficult for Customers to Contact You: Many companies have “contact us” email forms on their websites, and for some, this is the only manner in which customers may easily contact them. Companies frequently desire to measure how easy it for customers to locate contact information on their website. As an example, one of our clients discovered that it was difficult for mystery shoppers to simply search for a company location nearest them. Online mystery assessments uncover areas critical to a customer’s ability to find and contact you.
Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years. With our experience in so many diverse industries, we apply knowledge to new projects in unique ways. Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:.jpg)
Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location. Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations.