Since 1986, Confero Has Grown to Meet Mystery Shopping Industry Changes
Confero’s story is one of a second generation woman run company, reinventing and reimagining ourselves as markets and client needs evolve.Confero started in 1986 as a training consulting service. We conducted needs assessments to determine how to customize training for each client. As clients asked for more and more needs assessments, we shifted our focus toward mystery shopping services.
Serving the Mystery Shopping Industry
In 1998, Confero was involved with the formation of the Mystery Shopping Providers Association (MSPA) and our president served on MSPA’s first Board of Directors.
Along the way, we had developed our own reporting system. In 2002, we licensed a leading platform to build our online reporting programs. Our decision to migrate from a build-your-own system restored our ability to focus on our core business, grow and remain flexible for situations requiring scale.
Growing & Evolving Our Services
Scale we did. In 2009, Confero was recognized on the Inc. 5000 List of Fastest Growing Privately Held Companies in America.
We started a motivation and rewards service to allow clients to offer customized, branded gift cards and monetary rewards to their employees who perform well. The rewards build momentum for ongoing excellent performance.
Internet Growth Directly Impacts Mystery Shopping Industry
Our access to thousands of contracted mystery shoppers led us to launch compliance audit services to support our clients’ best practices and risk management efforts.
And as social platforms and online customer reviews grew, we introduced a social media monitoring tool so clients can quickly reply to reviews on the fly or with templated responses. Our tool includes sentiment analysis using AI. Next, the system will assign a score to unrated text (like tweets and Instagram posts). Thus, enabling system metrics tracking.
Everything rolls up neatly into our reporting platform, so clients can monitor mystery shopping, compliance audits and social listening from one dashboard.
Our clients are continuously reinventing and reimagining themselves and so … Confero is reinventing and reimagining ourselves to provide up to date services that matter in the marketplace.
For Confero, Reinventing & Reimagining Ourselves is Our Brand
Confero’s goal to serve clients by meet the every evolving challenges in the mystery shopping industry. In fact, it is a part of the fabric of our culture and continues each day.
Learn more about Confero in his Torch Awards for Ethics video that our CEO Elaine Buxton. While it was filmed a couple years ago, it shares who Confero was and is today well.
Learn more about the services that Confero offers clients here.
