News & Updates

Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location.  Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 

Audits usually require auditors to visit the assigned location and do any of the following items:

1. Take an inventory of particular products.  Companies want to ensure that their shelves are properly stocked at all times.  And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock.  In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products.  They wanted to know how much shelf space was designated for their product, as well as their competitors.

Another MSPA Americas ShopperFest is in the books.! ShopperFest at Sea provided amazing content and networking aboard Royal Carribbean’s Independence of the Seas. Olivia French and Elaine Buxton represented us. Olivia presented a session on how to put together a mystery shopping route on vacation and another session on working with schedulers. Elaine served on […]

Celebrating 34 Years of Confero with 34 Days of Giving I am beyond grateful to lead a successful business, Confero. It has been a tough year for everyone. When we started our gratitude campaign last year (at 33 years), we had no idea that this year would be so hard for so many. To say […]

Hello shoppers and auditors, I hope you are all doing well during this pandemic. We are seeing many clients restart their mystery shopping and audit programs.  Most are updating their mystery shop or audit requirements to include Covid 19-related best practices. We also have some brand new programs starting soon, including a new audit program […]