CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Janet Morrison has been named business development manager. Morrison joins Confero with more than 20 years of marketing and sales experience, and 18 years of experience in the financial services industry. Her background includes leading client service and sales initiatives, business development, sales management, marketing research and focus group moderation. Most recently, Morrison served as the regional sales and marketing officer with BB&T, and was responsible for communicating mystery shop goals and results, providing guidance to managers on how to access mystery shop results, encouraging improvement and recognizing employees for superior mystery shop behaviors.

Morrison earned a Bachelor of Science in Business Administration from the University of Virginia in Charlottesville, Va., and currently serves as a board member for Junior Achievement of Eastern North Carolina, a nonprofit organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs.
Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs. For more information, call (800) 326-3880 or visit www.conferoinc.com.

News Facts:

• Janet Morrison has joined Confero, Inc. as the business development manager.
• Morrison has more than 20 years of marketing and sales experience, and 18 years of experience in the financial services industry.
• Most recently, Morrison served as the regional sales and marketing officer with BB&T, and was responsible for communicating mystery shop goals and results, providing guidance to managers on how to access shop results, encouraging improvement and recognizing employees for superior mystery shop behaviors.
• Morrison earned a Bachelor of Science in Business Administration from the University of Virginia in Charlottesville, Va.
• Morrison serves as a board member for Junior Achievement of Eastern North Carolina.

• Confero offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs.

Quotes:
“I am pleased to welcome Janet to Confero as business development manager,” said Buxton. “I am confident that her extensive experience, particularly with mystery shop evaluations, will be a great addition. We look forward to her contributions for years to come.”

About Confero, Inc. Customer Experience Research:
Confero, Inc. is a national customer experience measurement firm dedicated to helping clients provide outstanding service to their customers. The firm offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs. Serving all of the United States and Canada, Confero utilizes more than 130,000 independently-contracted mystery shoppers who provide accurate, objective feedback to help companies identify competitive opportunities and increase customer service accountability throughout their organizations. For more information, call (800) 326-3880 or visit www.conferoinc.com.