Confero Data Services Manager, Paul Jacobi, Account Executive Rob Barry, and President, Elaine Buxton recently attended the Mystery Shopping Providers Association (MSPA) North America Annual Conference held September 21-23 in Chicago, Illinois. The conference continues to be the top venue for mystery shopping providers looking to stay abreast of industry trends, share best practices, and collaborate on industry challenges. This year's discussions included:
- Strategic analysis of the mystery shopping and field work industries.
- Promoting brands across social media.
- Impact of Smartphones and other technology on data collection.
In addition to participating in the MSPA sessions, Rob took the opportunity to visit with Chicago-based clients while Paul met with web developers about future projects. Elaine Buxton, currently President of MSPA North America, connected with many industry counterparts and provided overall leadership for the conference.