Automotive Sales & Service

Mystery shopping and audit services to check:

Covid best practices compliance
Sales and service telephone inquiries (recorded or non-recorded)
Sales and service web inquiries
Oil change services in store
Contactless oil change services
Automotive repair services
Auto parts stores
Automotive sales
Tire sales and services
Car wash and detail services
Coupon redemption checks
Risk and liability potential
Operational weaknesses
Service times
Compliance with best practices

Customer Experience & Employee Motivation Services

Monitor social media about your venues to ensure positive feedback. Respond to social feedback directly from our Compass™ online reporting tool.
Survey customers during their visit or after using mobile technology or interviews.
Dig deeper into customer personas and purchase journeys using focus groups.
Reward star performers or an entire team with branded virtual or physical gift cards showing your company logo and appreciation message

Case Studies

Telephone Mystery Shopping with Incentives, Rewards on a Budget

An automotive client recently approached Confero for ideas on how to manage reward phone calls to nationwide dealerships. And they had a finite budget for telephone mystery shops and rewards combined. The client trained dealer associates to offer two different promotions to customers calling for information on tires. Confero developed a program for random mystery shop telephone […]

Unexpected Benefits: Reduced Accidents

A national fast oil change service engaged Confero to conduct periodic mystery shop visits at its units. As part of the program design process, various departments within the company were asked about what they would like to see on the shop survey. As a result, several questions about safety procedures were added to the survey. […]

Testing the Test: POP and Sales Support for New Products

An automaker had partnered with a credit card issuer to create an affinity credit card program for purchasers. Customers had the opportunity to earn points toward price reductions on future vehicles. The auto maker was concerned that multiple offers to purchasers, who may or may not qualify for the credit, would adversely impact card acceptance […]

What Our Clients Say

It has been a pleasure working with Confero for these past 14 years. We have found their services are top notch, the data they provide is actionable and our field teams rely heavily on the mystery shop reports. We have found over the years that Confero comes to us with new ideas and keeps us abreast of trends in customer experience research. We never have to change providers in order to get fresh ideas! I consider them a true partner in our success.

Fortune 500 Automotive/Petroleum Company

Director of Customer Experience

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